Perceive the Perception

 Every individual becomes what he is, due to what he has gone through in his life. His past incidents, hardships, successes, triumphs and a lot more play a vital role in shaping up his thoughts and his attitude towards a certain scenario he’s up against.

This begins right from childhood. For example Adolf Hitler had a very sad childhood where both his parents died early and he lived the life of an orphan. Thus the way he was treated in his childhood affected the way he turned out to be as an adult.

Now, we come to the concept of a value system or an ethic which gets incubated into an individual. The various decisions he takes is by virtue of his value system and ethics developed over the years. The general steps to decision making are to perceive the particular scenario, drawing a parallel with the thinking and finally coming up with a solution.

Understanding the above mentioned thought and applying it in the present day world is vital for a manager. A manager who’s getting the work done through his employee should be in a position to perceive what his employee has perceived and thus should be empathetic towards him. Various factors influence decision making and are generally clubbed as internal and external factors. The internal factors cater to the individual’s attitude, behavior and competence while the external factors are not in his hands.

Let’s take an example where the sales of a product is low in a particular area and the manager fires the particular salesman. The question here lies is “Was the decision correct”?                                 

The low sales of the product in the particular area could be due to various factors other than the salesman’s communication skills and competence. The other factors could be a glitch in the logistics, seasonal demand, outdated technology, competition, low quality, low supply and many others.

Thus perceiving the perception is an important quality a manager should have for taking effective decisions and thus benefiting the organization on the whole.

Start Up Mantra

Start up… the oxford dictionary defines it as the action of setting something in motion.

The other way of defining it is:

of or pertaining to the beginning of a new project or venture, especially to an investment made to initiate such a project,as in a commercial or industrial enterprise

The above two definitions give us a picture of what a start up is……..but a start up is something much more than just the two definitions.

According to me a startup can be defined as a medium of providing goods and services to the masses by thorough examination and analysis of the needs of the society

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All over the world people dream of having a splendid business in order to mint money. A startup is basically a seed that blossoms into that huge tree that will eventually bear fruit.

Starting up in your own country is easier than in a foreign country. This is because a person is well versed and knows the thinking of the people in his society and community.

A lot of factors need to be considered before starting up like purchasing power of the people, how you would beat your competitor, whether your product will sell, how would you market your product and how would you generate funds and many more.

All the above factors you can easily read and analyze by using the Google search engine. Here I would like to talk about the most important factor which is “Customer Satisfaction.” If your customer or end user is satisfied with your product and services that you deliver you will surely make it big.

 Lets us answer a few simple questions…

Would you like it if your product is not delivered on time?

Would you like it if your cab driver does not know the route?

Would you like it if there is no network coverage on your cell phone?

I’m sure the answer to the above questions is a big NO...and thus customer satisfaction is the most important for any start up. Following the “Customer is KING” phrase is very vital as your total output depends upon them.

One more aspect on which every business or start up should capitalize is ‘human nature’. No matter how different or diverse people are all over the world but when it comes to human nature everyone rides the same ferry across. It’s a very simple funda. For example, “people are attracted to certain colour combinations” which can be used in various products to enhance its sale.