Start Up Mantra

Start up… the oxford dictionary defines it as the action of setting something in motion.

The other way of defining it is:

of or pertaining to the beginning of a new project or venture, especially to an investment made to initiate such a project,as in a commercial or industrial enterprise

The above two definitions give us a picture of what a start up is……..but a start up is something much more than just the two definitions.

According to me a startup can be defined as a medium of providing goods and services to the masses by thorough examination and analysis of the needs of the society

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All over the world people dream of having a splendid business in order to mint money. A startup is basically a seed that blossoms into that huge tree that will eventually bear fruit.

Starting up in your own country is easier than in a foreign country. This is because a person is well versed and knows the thinking of the people in his society and community.

A lot of factors need to be considered before starting up like purchasing power of the people, how you would beat your competitor, whether your product will sell, how would you market your product and how would you generate funds and many more.

All the above factors you can easily read and analyze by using the Google search engine. Here I would like to talk about the most important factor which is “Customer Satisfaction.” If your customer or end user is satisfied with your product and services that you deliver you will surely make it big.

 Lets us answer a few simple questions…

Would you like it if your product is not delivered on time?

Would you like it if your cab driver does not know the route?

Would you like it if there is no network coverage on your cell phone?

I’m sure the answer to the above questions is a big NO...and thus customer satisfaction is the most important for any start up. Following the “Customer is KING” phrase is very vital as your total output depends upon them.

One more aspect on which every business or start up should capitalize is ‘human nature’. No matter how different or diverse people are all over the world but when it comes to human nature everyone rides the same ferry across. It’s a very simple funda. For example, “people are attracted to certain colour combinations” which can be used in various products to enhance its sale.